Dating has become an increasingly serious pursuit for the over 65 set in recent years. As the age gap narrowed between generations, there emerged a trend of older people marrying later in life or never marrying at all.

Online dating is a liberating and convenient form of how institutionalized practices like arranged marriages have become frowned upon, but it may still derive its share of concerns and challenges. We look at both these extremes as we explore the pros and cons of meeting a potential partner online.

The cougar culture is now a worldwide phenomenon. It has gained popularity with the rise of online dating and the growing acceptance of women who choose to date younger men.

In the past, women were not open to dating younger men because they were seen as less mature and more irresponsible. But now, it is common for women to date younger men who are more educated, ambitious and career-oriented than their peers.

The increasing number of cougars in the dating world has also led to various digital platforms that are dedicated only to cougars and their cubs (younger male partners).

As the internet has become more mature, the matrimonial elements of it have also matured to adjust. The web is flooded with arrangements for age specific dating, such as 'cougar' dating.

Matchmaking is a popular way that cougars can get bored with the traditional bar scene and instead look towards one they will enjoy socially while meeting people their own age who are also looking for lovers and friends, or even just a shy person looking for an escape from their generally single life?

In the past, dating was limited to a bar or two. But with the internet, singles have a vast range of potential partners to choose from

- Years ago when it first became possible for people over 65 to catch up on flights as babies learned how to fly

- Cougars understand the process in today’s era and take full advantage of it

Benefits of Online Dating for Cougars: - Older women often find themselves in an unfavorable position when their persona is put against the competition from younger twenty-somethings - Large selection between ages means less pressure or stress involved in finding The One

- Cougars don’t feel so self conscious on meeting someone for the first time

Younger generations are growing up in a digital world. As a result, they have diverse and unrealistic ideas about being in relationship or dating. The reason for this is because online social media only project an image of what it looks like to be "single" and "relationship-free." They portray the best goal to do with anyone you meet is to work on building a relationship with that individual. This can be seen through their status update, likes and shares result of their profile picture or messages they are texting someone on WhatsApp or elsewhere.

Older women have a lot of experience in dating, which can be used to great benefit when trying to seduce a younger man. There are many cougar tips out there, but these are the best:

Follow your instincts and don't try too hard to impress him- it's his job to impress you.

Focus on your appearance, but don't go overboard- the most attractive older women are those who look like they take care of themselves without going over the top.

Be fearless- if you're confident in yourself and your abilities, he will be too.